An online marketing plan for a plumbing business needs to have good marketing plan elements in today's marketplace. Online or offline, it is still a business, which means that you need to understand what it takes to promote your business. In the past, many companies were able to open their doors and make sales with little or no advertising expense other than 'word of mouth.' These days, we have a well-thought-out and executed internet marketing plan that can separate you from your competition. Below we will cover some important elements to include in your internet marketing plan:

Your website:
Your website must be highly professional, attractive, and informative. Most plumbing websites need to have a service menu with detailed descriptions of each service offered. In addition, there should be testimonials from satisfied customers and some case studies for social proof. The best plumbing website design must include an 'About Us page and one or more phone numbers on every site page, including a contact number with voicemail if you prefer not to answer the phone yourself. Finally, all sites should provide a search engine-friendly sitemap (XML file). You can do this by simply linking it in the footer section of your website builders, such as WordPress (plug-in required).

  1. Your blog or news feed: Most plumbing websites include a blog or news feed with current information on new laws and industry events that affect the business of plumbers. This is an important driver for search engine optimization (SEO).

  2. Social media accounts: With the advent of social media, it is important to have at least one account on each site, such as Facebook, Twitter and Google+, and LinkedIn if you work in commercial buildings. These sites should be updated regularly with fresh content relevant to your industry and practice area(s). Remember: this is an excellent way to drive traffic to your website through SEO rankings via keyword usage within your posts.

  3. Pay-per-click ads (PPC): If you are looking for fast results from a marketing campaign, then a pay-per-click (PPC) ad is the way to go. A well-designed and targeted PPC ad can drive hundreds of qualified visitors to your site in a few days or weeks, depending on the size of your budget. The downside with PPC ads is that if not done right, you can spend a lot of money for little or no return on investment (ROI). It requires you to define which keywords are associated with your customer base carefully. Most importantly, it requires constant monitoring and fine-tuning as search engines such as Google change their algorithms often.

  4. Video marketing: Many companies now use video marketing as part of their internet marketing plan because, recently, consumers have preferred viewing a product or service video instead of reading about it. Video marketing is not difficult to execute and can be done on a small budget using a smartphone and within five minutes from start to finish via simple training videos that show how your company does business.

  5. Email marketing: Another important tool in your internet marketing plan is email marketing which has been around for many years now but is still very effective if done right – typically through an auto-responder system such as It allows you to create a list of people who have visited your website, subscribed to your blog, or were captured by one of your PPC ads, and you send them regular emails on new products and services that may be beneficial to them. This is also an excellent way to drive traffic back to your website for search engine optimization (SEO).

Contractor website solutions can help you create the best plumbing website design and marketing plan for great business success.